Family Planning Scheme Familiar with Catering Marketing Planning

Dining marketing planning scheme model essay
The dining marketing planning scheme model, as a catering industry personnel, must always maintain absolute marketing sensitivity. Open the market in the catering industry from all aspects, coordinate relevant departments, and do everything that can meet the needs of customers. Here are some essays for some catering marketing planning schemes for your reference.

The dining marketing planning scheme model Essay 1 Catering marketing planning book 1
. Hotel background
1. The hotel is 4 -star hotel, location and decoration and star service are good of. If the dishes are guaranteed, love it.
2. The peak season of customers from October to December each year is also the tourist season in the area. At this time, it is the time of hairy crabs.
. The source of the customer is less than half from Monday to Thursday.
4. The age group of customer source is more than 20 to 50, and the most young companies in Shanghai.
5. Customers settled in the shipward for dinner without staying in the hotel.
6. The crabs in the shipward are bathing crabs, not authentic hairy crabs. The consumer price is higher than the authentic hairy crab price of the hotel.
7. Intermediary guests go to the shipwreck to get commissions, and some leaders who settled in the team also collect commissions.
8. The psychology of dining in the canal work: I feel that hairy crabs are more authentic, I like the feeling of farmhouse music, and the relationship with the owner of the ship workshop is relatively good.
9. Many guests have been a habit of eating in the shipwreck for several years.
10. The price of the hotel is around 300, and the price of tourism consumption is not high.
11. Most of the company’s hotels are mainly company groups. Generally, they will be held for one night. These companies generally come from travel agencies or meeting companies or marketers.
. Hotel analysis
1. The hotel’s 4 -star advantage lies in the only one. It is inevitable to come to this place to settle in. After all, the tourist area where tourism and going out to meet are high -quality services and sleep environment to ensure their sufficient energy.
2. With the arrival of the peak tourist season, it will automatically increase. After all, the service is in place, the environment is good, the venue is large, and so on. This is the first choice of a tour group.
3. The hairy crabs sold by the hotel are authentic, and the price is also affordable. Can’t do it elsewhere.
4. The hotel lacks the kind of tourism atmosphere of farmhouses. After all, four -star hotels and farmhouse are two different things.
5. The hotel’s farmhouse is not at the atmosphere of farmhouses. The habit of eating has caused the loss of a group of guests.
6. Customers generally settle in hotels for a day. Guests of tourism habits are eaten by looking for features. They do not let them know on the dishes.
3. Planning purpose
1. Increase the rental rate of 1-4 weekly 1-4.
2. Increase the guests in the store to choose to eat at our hotel.
3. Improve the sales of hairy crabs in the hotel.
. Marketing strategy
1. Dishes
① 100%of the 100%come here for hairy crabs. Therefore, this dish must be characterized. When you taste hairy crabs in Hangzhou, you can be careful to provide you as a reference. This reference requires you to taste it yourself. The suggestion is changed to rice vinegar (color transmittance). According to my feelings, the red vinegar of hairy crabs can not only season the red vinegar on the side. But in fact, the taste is not as good as rice vinegar. If you want to eat more hairy crabs, it is recommended to change rice vinegar. You can try it yourself, compare it, and make a decision. If you want guests to eat hairy crabs, they must be better than others.
② No matter what other people’s crabs are, if you eat too much, it is still delicious, and then make good seasoning vinegar. The focus is that the point is not to talk about others’ badness, but to make yourself well.
③ other dishes to ensure the quality of the quality. As long as the dishes are more delicious than others, the guests are not fool. This must be done.
. The guest room (key point)
① In order to increase the occupancy rate of Monday to Thursday, the “Welcome National Day, Celebrate Mid -Autumn Festival” from October 1st to the end of December Fan was sent by guests who stayed from Monday to Thursday. High amount of catering coupons. Limited one at a time. (If you draft the price, you must make them feel cost -effective.) Sending each person with a hairy crab voucher.
② Every guest who stays from Friday to Sunday will give each person a hairy coupon for each person. In addition, it will be sent to the guest room from Monday to Thursday. Essence (Do not enjoy when there is no house, make an appointment in advance with the ticket)
③ the cost of the guest room is also 20 yuan, and the profit of catering is more than 50%. So no matter how promotions are made, it is stable. After all, the empty room is empty during this time. The purpose of the promotional promotion is to allow the publicity of the population to pass, and the formal habit of staying from Monday to Thursday.
④ can enter the hotel to taste hairy crabs with the vouchers of hairy crabs, so that the real authentic taste and good chef can be attracted by customers. Essence But this must make the chef’s chief guarantee that the dishes are delicious. Otherwise, it will be reversed.
⑤ The taste of the coupons must be printed. One has the value of collection, the second with commemorative value, and the third price advantage. Whether it is rich or rich, as long as consumer coupons are in a wallet.
3. Inside the store
① large posters and banners in the store must let guests know this promotional information.
② Edit the restaurant’s environment and dishes (especially dishes), edit and publish a booklet (key point), put it in the hotel’s room, and put one in each room.
Is do not make the menu form in this book. In this way, no one reads. It is necessary to reflect the hotel’s culture and the environment and culture of the restaurant, typesetting with fashionable eyes, and the content of the content and classic stories (the story of the dishes). The editable. It’s like a magazine. In fact, this magazine is to let everyone know what the restaurant in this hotel is like, how, what, what, cultural sense, good things, and good things to show off. (The cost will not be high, but do not make a recipe.)
4. Propaganda
① If the hotel is rich, it can be promoted in the city of target customers. Promotion, but choosing the media should choose targeted, especially enterprises, travel agencies, and so on. (The main price is determined according to its own situation.)
② Holding a event, especially in the eyes of Shanghai people, find a event cooperating with the government or holding separately, such as a hairy crab tasting meeting, etc. The purpose is to let customers distinguish bathing crabs and hairy crabs, distinguish authentic and unrestrained, see the color and head, etc., and taste the practice and so on. The media in Shanghai invited the media to interview, taste, and stay in the hotel for free, including newspapers, magazines, television, and networks. All provide computer online services. Let them press in time. (Save money and great publicity. Including Sina, QQ, Sohu, etc. will reprint these articles.)
③ those who enter this tourist area with mobile cooperation will receive this hotel event. The information includes a reservation phone, and the high -speed intersection must be covered. (Also need to be negotiated. Generally, the boss will watch the mobile phone.)
④ young people in Shanghai generally like to surf the Internet, so these activities are published in the forums of large websites and arranged people to send them. Wei Ke also finds someone to post information. Anyway, when you see the forum, you will send it. When you send it, it is not only the activity information, promotion confidence, but also some cultures, especially the hairy crabs they care about, must be integrated into their food and drinking psychology. (This can easily affect the decision of some people in their company.)
. Special emphasis:
① promotion must be real promotion, do not treat customers as fools, they know how to consume, they know how to consume, they know how to consume. I also know how to not consume. Treating people sincerely, the genuine price guarantees that the business will come.
② To continuously study customer psychology, observe from the words, behaviors, raises, and stop of customer life, and find a breakthrough. Many people have common weaknesses, just like everyone likes deliciousness. In -depth and refinement analysis, find something in common. rn 　　餐饮营销策划方案范文2 　　 餐饮营销策划书2 rn 　　 1、市场定位rn 　　观望目前的餐饮市场，竞争相当激烈，各店都在使尽浑身解数及各种手段来达到Marketing goals, so we must also be urgent to formulate marketing plans immediately, fully implement sales strategic tactics, and create higher benefits for hotels.
The hotel does not have a considerable advantage from a geographical point of view. It is neither in a bustling downtown nor in high -end business areas, but one thing that can be used is that there is nothing like in the development zone area. Hotels or restaurants are around the hotels, which shows that the hotel has great potential to develop, but it is inseparable from the core force. That is the production of the hotel. Cantonese cuisine, we must first understand the needs of the market and the consumption habits and taste requirements of surrounding customers, and adjust the production route according to the first -hand information they control. Secondly, we must immediately set up a strong marketing team to cultivate professional service teams.
2. Market analysis
looking at the eight major cuisines in China, it is a style and characteristics. According to the market’s `demand and the development of society, it has now extended to the 12th or even more cuisines. From different levels, it has been extended. To meet different people, first of all, we must clearly understand the local catering needs, and then approve the production route, and it must not be too mixed, too much, at most three cuisines, mid -to -high -end, special dishes, and local dishes. Satisfy the business banquet of some companies, and special dishes are attracting people from all walks of life. The last local dishes are satisfied with local residents, so we have to get a ray of a cuisine to occupy the market. 60%,准确出品定位后不要停滞，要不断的更新出品，创新菜品，优胜劣汰，为了更好的满足顾客的需求要在出品方面大做文章、rn 　 　3、服务的专业性r In addition to hardware facilities in a hotel, the so -called software refers to service and production. How can we build a professional service team? First of all, starting from the recruitment link It is important and image, but do not ignore the inherent quality and plasticity of the employees. Secondly, it is necessary to work hard in training. The theory must be said, but the actual operation is more important. Pay attention to the quality education and professional ethics training of employees. It is necessary to choose the backbone organization of the enterprise, enhance the professional knowledge and team spirit, cultivate all employee marketing, formulate a reasonable employee reward mechanism, promote the enthusiasm of employees, thereby improving the interests of hotels. Most of the current service industries are now. In the post -90s, in view of the work of the post -90s, the work is very liquid and unstable, we must pay attention to the spiritual encouragement and hobbies of employees. , Enterprises should develop, so don’t talk about feelings and talk about relatives, otherwise they will be chaotic.
4. The establishment of the marketing team
The absorption of a group of savvy talents from all walks of life, centralized training, from the importance of the service industry to professional ethics, the meter instrument to professional knowledge, we must understand their knowledge. Personal hobbies and specialty interests give the development and cultivation at different levels. The professionalism of marketers is very important. Do not require them to do it, but they must say that they must learn about domestic and international news and nutrition and health. Professional, knowing a lot of things. In fact, marketing is not only selling products. It is more important to sell themselves to customers. Once the customer accepts people, the product will naturally accept it. Each customer’s consumption habits and consumption psychology, do a good job of customer files, conduct on -site visits to some important customers from time to time, summarize the opinions of customers and organize meetings for effective rectification, formulate new marketing solutions, track services, maintain old customers well customers ,Explore new customers.
5. Specific marketing strategies
1. Use the media to promote the hotel (TV/newspaper/magazine/network) from the hotel environment, service, and production.
2. Make a small gift with a hotel logo as a free dinner tissue carton/Rubik’s cube/tea box/umbrella.
3. Make “Confine Soup” for free to go to the maternal hospital in the obstetrics and gynecology department of major hospitals in the city to find the maternal and give the mother for three consecutive days of carefully made the confinement soup, and attach our package menu. On the one hand, on the one hand, on the one hand, Enhance hotel propaganda, on the other hand, to improve the banquet table, such as it is recommended that the maternal baby banquet can be considered in our hotel.
4. For the birthday with your ID card, you can eat free birthday packages.
5. Formulate corresponding preferential policies according to different festivals.
6. Other banquets can make exquisite group photos for free.
7. Make a recharge card to sell to customers.
8. You can eat eight tables to get a table (the average value of eight tables)
9. In order to increase the seat rate of noon market, you can issue 20 yuan _50 yuan cash in various places in major cities. The coupon can be used to use the corresponding amount at noon, only one at noon, and only one table can be used at each table.
10. The cumulative meal fee exceeds the specified amount to get corresponding awards such as: computer, digital camera, electric vehicle, TV; microwave oven.
6. Summary
Summarizing the above, a professional executive team is required to complete. We must pay attention to the construction of corporate culture and the packaging of the enterprise. Card must be carefully designed, more features and cultural colors are inside, so that every customer can deeply understand our intentions. We invest in customers. Customers will naturally return us. Opening flow is also a vital task. It is necessary to grasp from all aspects. It is always based on the principle of people -oriented and mutual benefit, because employees are the largest wealth of the enterprise.